Map your business model & offers

Completion Time: 1 hour

Outline how your business will generate revenue and engage with your audience. This involves selecting the types of free offers, courses, and services you'll provide. Detail your pricing structures, free value propositions such as lead magnets and newsletters, and how you’ll deliver ongoing value to both paying customers and prospects.



Building a solid business model is crucial for the success of your online course business.

Today, you'll outline your revenue streams and create compelling offers that attract and retain customers. This step is about transforming your expertise into profitable products and services.

Understanding business models...

A business model defines how your course business will generate revenue. It includes the types of products and services you'll offer, how you'll deliver them, and what you'll charge. A clear business model not only guides your strategic decisions but also helps potential


Words of wisdom.


The step-by-step process to map your business model.

Identify potential revenue streams

  • Courses: Determine the types and levels of courses you will offer.
  • Services: Consider adding consulting or coaching services.
  • Products: Think about related products you could sell, such as books or downloadable content / templates.
  • Affiliate marketing: Explore affiliate opportunities with products that complement your offers.

Define your offers

  • Decide on your initial product offerings and set pricing tiers.
  • Develop free offers such as lead magnets, webinars, or trial courses that introduce potential customers to your brand.
  • Consider membership or subscription models for continued engagement.

Outline customer engagement strategies

  • Plan how you will interact with customers before, during, and after purchases.
  • Think about content marketing, social media engagement, and personalized email campaigns.

Tools & resources to help you.


This project management tool can help you organize and prioritize your business model development tasks.

Learn more


Use AI to brainstorm product ideas, pricing options, and more.

Learn more


Actionable tips refine your business model.

  • Test your offers with a small group before a full launch to gather feedback and make any necessary adjustments.
  • Keep your pricing flexible in the early stages to learn what your market is willing to pay.


Your business model is the blueprint for your course business. By clearly defining your offers and how you will generate revenue, you set yourself up for a scalable and profitable business.

Use today’s insights to create a model that not only meets market needs but also aligns with your long-term vision.


Start your course business in only 7 days.

Go from zero to live in a week, even if you don’t have much free time.


Coaches & Courses

The fast and easy way to build your online course,
coaching, or membership business with Kajabi.

Copyright © 2024. All Rights Reserved.

Coaches & Courses

The fast and easy way to build your online course, coaching, or membership business with Kajabi.

Copyright © 2024. All Rights Reserved.